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The Art of the Deal

Our business-savvy students entered the dragon’s den this term to sell their original product in the Young Enterprise Competition.

The senior Business Economics students had to develop an innovative product or service and take it to market.

The team came up with an innovative new product, a reusable phone cleaner and sanitizer.

CEO Olivia Watson says the product would be used in a similar way to a glue stick, and will be filled with antibacterial liquid with a sponge applicator that is wiped on your phone.

“PHRESH is an innovative technology company which desires to keep our customers healthy. Phones go everywhere with us, home, work, everywhere and anywhere in between,” Olivia says.

“We live in a time-poor world, where the last thing we think about is cleaning our phones.”

The group all had roles within the business, from Operations Manager to Communications Director, and went through the entire process of creating and marketing a product.

They even created a prototype of their product at school using the 3D printer.

The Dragons Den session was held at the Wellington City Council in June where the girls presented their business idea to a panel of judges.

The judges were extremely impressed with how innovative their design was and how professionally they delivered their product.